As consumers, every day we are reminded that trade is an extremely dynamic sector, with its own special mechanisms. A distinctive tone and style prevails in its communications so that the message – which is mostly sales or marketing oriented – gets across as clearly as possible.
Because the main intention of such communications is to win over and positively influence the target audience, in addition to their knowledge of the industry, translators must also possess an especially fine feel for the nuances of the language and a familiarity with the cultural setting. The translators at Syntax are absolute specialists in this sector. As a result, well-known trading companies enjoy a successful working relationship with us.